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  • Modern elegance, rooted in heritage craft. Designed for those who value tactile richness and timeless refinement.
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  • A snapshot of some of the great people creating key pieces with us
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We help you explore who you are, what you want, and craft clothing worthy of your character. You define your wardrobe, not the other way around.

We create made-to-measure clothing as singular as the men who wear it. Essentially, we listen to your every preference, from taste to fit, and make it a reality. The result? One-of-a-kind clothing that’s never forgettable, always flattering, and naturally reveals something of its owner.

Why made-to-measure clothing?

Because it fits you better in every sense. Working with an advisor, you’ll be able to create whatever you want. Your clothing will be crafted to your body, your individual taste, and the things you care about. It means you’ll always look your best and feel your best.

Individuals

Some things are better captured in image. Individuals is an experiment in self-expression. An ever-expanding group of diverse men, each given one fabric and creative license. See what they created.

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Sustainability & durability

Responsible production is important to us. We focus on minimizing our impact and maximizing our product’s lifespan. Our garments are crafted from quality materials, designed to last, and made on demand to avoid overproduction.

How does it work?
Book an appointment

Everything we do is built on personal service, so we need to meet you. You can book to visit one of our 50+ locations around the world, ask us to come to a location of your choice, or have a virtual session online. Here you can explore your options together and discuss with your advisor.

Get measured & fitted

Once you’ve decided the items you’d like to create, it’s time to be fitted. Our advisors will carefully measure your body to ensure your item is made to your exact proportions for an impeccable fit. We’ll tailor to your preferences, whether you’d rather a classic British-style fit or the sartorial Italian look.

Choose fabrics & details

Browse through our endless fabric options and find the one for you. Then you can decide all the details. The collar, the cuff, the lining, the buttons. Finally, you can add personalizations if you wish, like monogrammed initials. Your advisor will be on hand to help every step of the way.

Order & pick up your item

Your item will be carefully crafted for you within 3-5 weeks. Then you can try on your one-of-a-kind garment. If you’re not 100% happy with the fit, we’ll make any last adjustments.

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